# Adsolut — Growth Architecture & AI-Enabled Commercial Systems > Boutique advisory practice. Zurich, Switzerland. Founded 2013. Adsolut is a boutique advisory practice founded by Nicolas Emberger, based in Zurich, Switzerland. It supports CEOs, CCOs and CMOs navigating scaling, transformation or international expansion. Commercial systems are designed so that strategy, capital allocation, data infrastructure, AI and operating model function as one coherent architecture — not disconnected initiatives. Core philosophy: Growth is not a marketing problem. It is a commercial system design problem. ## About Nicolas Emberger Nicolas Emberger is the founder of Adsolut Advisory. He is a Growth & Commercial Architect operating at executive level with CEOs, CCOs, CMOs and boards. He holds an Executive MBA from EPFL (École Polytechnique Fédérale de Lausanne), a CAS in Data Science & Machine Learning and a CAS in Generative AI from the University of Zurich, and an MSc Engineering from ENSGSI — Grande École d'Ingénieurs, INPL (France). Full background, mandate history and references are available on request. ## Why Adsolut — Situations that bring executives to Adsolut Growth complexity accumulates quietly — until it exceeds the architecture of the existing marketing organisation. Typical inflection points include: - Acquisition costs rising despite higher spend: CAC is climbing but the root cause is not clear — attribution is weak, channel logic is fragmented, and budget decisions lack a rigorous architecture. - Marketing operating without a coherent system: Teams work in silos. Brand, performance, CRM, and product marketing are not aligned around a common commercial logic or decision cadence. - Data infrastructure limiting decision quality: Attribution is broken or incomplete. GA4 is misconfigured. Data flows do not support the decisions executives need to make. - Growth stalling after the initial scaling phase: The tactics that worked at €2M ARR are not the systems needed to reach €10M — a structural redesign is required. - Marketplace expansion or D2C transformation: The company is entering a new channel, pivoting its model, or expanding internationally. Growth depends on aligning demand systems with product availability, pricing logic and customer intelligence. - Need to integrate AI without losing commercial clarity: Leadership wants AI embedded in marketing operations — but without a sound commercial architecture, AI amplifies disorder rather than creates leverage. ## Capabilities — Two tracks. One integrated logic. Marketing strategy and AI integration are not separate disciplines. Adsolut operates at their intersection — building commercial architectures where brand, performance and intelligence function as one system. ### Strategic Marketing & Growth Architecture For CEOs, CCOs and CMOs who require marketing to operate as an integrated commercial system — not a cost centre. - Marketing strategy, positioning and prioritisation frameworks - Go-to-market architecture: brand, product, performance, CRM - Budget and investment logic: channel mix, allocation, governance - Organisation design and marketing operating model - Commercial planning and capital allocation advisory ### AI-Enabled Intelligence & Marketing Systems For executive teams ready to integrate AI as a structural capability — not a toolset layered onto underpowered processes. - Customer intelligence: segmentation and demand signal architecture - Personalised content ecosystems: RAG pipelines, GenAI workflows - Automation and experimentation frameworks at scale - Attribution, data governance and GA4 decision infrastructure - AI-supported product marketing and campaign intelligence Engagement types: Interim CMO / Head of Marketing · Strategic advisory retainer · Go-to-market transformation · AI integration mandate ## Engagement Models — Three ways to work together Every mandate begins with a diagnostic conversation. The engagement model is selected based on the nature of the challenge, the organisation's stage, and the speed of impact required. ### 01 — Growth & Revenue Architecture Audit 4–6 weeks · Strategic diagnostic · Entry point A structured diagnostic of the commercial organisation: where growth is leaking, what is structurally absent, and what changes would have the highest leverage impact. Deliverables: Acquisition performance and channel architecture analysis · Marketing organisation structure review · Data infrastructure and attribution assessment · AI and automation opportunity mapping · Prioritised commercial growth roadmap. Outcome: Clear architecture for scalable growth — delivered as an executive-ready document and strategic briefing. Typical mandate: 15k – 30k CHF ### 02 — Commercial Systems Design 8–16 weeks · Design & implementation · Most requested Full design and implementation of a scalable commercial operating model — combining strategy, AI-enabled systems, automation and measurement architecture. Deliverables: Acquisition architecture and channel governance · Experimentation and A/B testing frameworks · AI-enabled targeting, segmentation and content systems · Marketing automation and workflow design · Demand, CRM and inventory alignment · Capital allocation optimisation and budget governance. Outcome: Integrated commercial operating model enabling predictable, scalable growth — with full knowledge transfer. Typical mandate: 40k – 120k CHF ### 03 — Interim Growth Leadership 3–9 months · Executive presence · Transformation phases Executive-level marketing leadership embedded in the organisation during restructuring, scaling or transformation — with a clear exit strategy and institutional handover. Deliverables: Interim CMO, Head of Growth or Marketing Lead · Revenue architecture and commercial transformation · Team structuring and capability building · Board and investor reporting cadence · Institutional knowledge transfer and successor onboarding. Outcome: Stabilised growth execution, improved commercial structure, and a capable internal team to sustain momentum. Executive mandate: 1,500 – 2,500 CHF / day Note: Final engagement structure and pricing are defined following an initial diagnostic conversation. In selected situations, mandates may include performance-linked components tied to contribution margin growth (DB2). ## Positioning — Not an agency. A growth architecture advisory. | Traditional digital agency | Adsolut — Growth Architecture Advisory | |---|---| | Delivers campaigns, ads, and content | Designs the commercial system — strategy, model, architecture | | Optimises for channel-level KPIs (CTR, CPC, ROAS) | Optimises for revenue, margin, and decision quality | | Works from a brief — executes a defined scope | Starts with diagnosis — shapes the brief before execution | | Rarely challenges the commercial architecture | Redesigns the architecture when the model is the problem | | Incentivised to continue billing for execution | Selective mandates — incentive aligned with client outcome | | Limited access to C-suite decision-making | Operates at executive level — CEO, CCO, CMO, board | Adsolut works with companies that need systems thinking, not campaign management. ## Methodology — How an engagement works A disciplined four-stage process. Architecture built before diagnosis is guesswork — systems built before architecture are expensive rework. 1. Diagnose: Commercial baseline — growth levers, positioning, funnel logic, KPIs, data quality and organisational constraints. 2. Architecture: Target commercial system — strategy, channel mix, operating model, decision cadence and prioritised roadmap. 3. Systems: Governance — tracking, attribution logic, dashboards, experimentation frameworks and AI workflows. 4. Steer: Operating rhythm — weekly decisions, monthly KPI reviews, budget allocation and continuous learning loops. ## Track Record — Selected outcomes & organisations - +40% Revenue acceleration in international e-commerce within six months through acquisition architecture redesign. - 2–3× Contribution margin improvement during commercial restructuring and marketing system transformation phases. - +30% Sustained annual growth over three years for enterprise clients through lead-generation and performance systems. - #1 National acquisition leadership at Ringier Axel Springer Switzerland — one of the country's largest media organisations. ## Credentials - Executive MBA — EPFL, École Polytechnique Fédérale de Lausanne - CAS Data Science & Machine Learning — University of Zurich - CAS Generative AI — University of Zurich - MSc Engineering — ENSGSI, Grande École d'Ingénieurs, INPL (France) ## About the Name Ad stands for the commercial world where growth is built: market, demand, distribution and performance. Solut comes from solution and the Latin solutus — resolved, clear, unbound. Together, Adsolut means bringing absolute clarity to commercial growth challenges through structure, systems and execution discipline. "Absolute clarity in commercial strategy — no complexity without purpose, no growth without a system behind it." Founded 2013 · Wollerau / Zurich, Switzerland ## Executive Briefing The Growth Architecture Framework — a diagnostic model to identify structural constraints in commercial revenue systems — is available as an 8-page executive briefing. Download: https://www.adsolut.ch/adsolut_diagnostic.pdf ## Contact Website: https://www.adsolut.ch Calendly: https://calendly.com/nicolas-emberger/phone-call LinkedIn: https://www.linkedin.com/in/nicolasemberger Email: nicolas.emberger@gmail.com Location: Zurich, Switzerland — available across Switzerland and remotely across Europe. A direct conversation is usually enough to assess whether there is a meaningful path to work together — and what the highest-leverage next step would be. No pitch. No proposal deck.